What is the EBA?

The EBA is a non-profit, mutual benefit association that w as formed to promote the interests of international programmers serving the North American market place.

What is the mission of the EBA?

The EBA seeks to educate influential decision-makers while develop ing meaningful relationships on behalf of its members with the advertising community and related media business sectors. Through a variety of activities and initiatives, including direct contact with cable and satellite operators, press relations, marketing communications, events and other activities, EBA represent s its member companies as an unbiased industry voice concerning key issues that impact their businesses . 

The association also develop s and promote s independent research and related activities designed to provide greater insight to ethnic broadcasting and its value as an advertising medium. EBA serves to promote and seek an enhanced business environment that respects and nurtures diversity for companies that are involved in the production and distribution of foreign language content.

Who are the EBA's primary audiences?

Satellite and cable system operators, advertising agency buyers and media planners, national and regional advertisers, and public policy makers.