What is the mission of the EBA?

The EBA seeks to educate influential decision-makers while develop ing meaningful relationships on behalf of its members with the advertising community and related media business sectors. Through a variety of activities and initiatives, including direct contact with cable and satellite operators, press relations, marketing communications, events and other activities, EBA represent s its member companies as an unbiased industry voice concerning key issues that impact their businesses . 

The association also develop s and promote s independent research and related activities designed to provide greater insight to ethnic broadcasting and its value as an advertising medium. EBA serves to promote and seek an enhanced business environment that respects and nurtures diversity for companies that are involved in the production and distribution of foreign language content.

Who are the EBA's primary audiences?

Satellite and cable system operators, advertising agency buyers and media planners, national and regional advertisers, and public policy makers.

What is the value of an EBA membership?

Our members benefit from the impact our singular voice has in articulating the collective value of ethnic broadcasts in delivering a national audience consisting of highly desirable demographics. Membership also provides numerous networking opportunities with peers who are willing to share their knowledge and experiences in a collegial environment.

How is the organization structured?

The association is made up of a Board of Directors and various committees which focuses on developing new business opportunities and addressing key industry issues that are important to the success of EBA members.

Are there membership fees?

Yes. The fees are used for general operational expenses of the association and to advance our important membership initiatives.

How often do you meet?

Our organization meets in conjunction with the major industry conferences and events. The EBA also conducts regularly scheduled board and committee teleconference meetings throughout the calendar year.